The Evolution of Shapewear: From Ancient Undergarments to Modern Fashion Icons

Each generation has defined beauty differently, and shapewear has had to keep pace. Let’s journey back in time with Veluna to explore how this essential piece has been reimagined through the ages.

A Historical Perspective on Shapewear

Considered a must-have in various eras, shapewear has at times been criticized for its effects on health. However, as fashion trends and beauty standards have evolved, shapewear has undergone significant transformation to become more body-friendly.

The 1990s: When “Slim” Became the Ideal

In the 1990s, thinness was idolized. Women aspired to look like supermodels - slim and sleek. During this era, shapewear was often made from highly elastic, tight-fitting fabrics that “sucked in” the body, sometimes to an unhealthy degree.

While diet programs became popular, shapewear marketing cleverly promised: “You don’t have to lose weight - just wear shapewear.” This narrative made it an irresistible option for many women seeking an instant silhouette fix.

Modern Shapewear: Comfort Meets Confidence

Shapewear today is a far cry from the restrictive garments of the past. Thanks to modern materials and thoughtful design, today's shapewear is:

• Comfortable enough for daily wear
• Capable of enhancing curves naturally
• Supportive of self-confidence without surgery

Shapewear can now lift the bust, define the waist, and contour the hips - all while remaining breathable and flexible.

Cultural Differences in Beauty Standards

Beauty ideals differ across cultures. In the West, shapewear is often embraced to highlight curves and flaunt the body in fitted clothing. Meanwhile, in the East - especially across Asia - modesty and grace are often preferred.

Nonetheless, shapewear has gained global popularity due to its versatility in complementing various styles and outfits, from bold to demure.

A New Era: Self-Love and Inclusivity

Shapewear has evolved beyond body correction. It now symbolizes body positivity and self-acceptance. Rather than promoting unrealistic standards, brands like Veluna are launching inclusive shapewear lines that cater to all body shapes and sizes.

The message is clear: shapewear isn’t about hiding imperfections - it’s about embracing your shape, your way.

Shapewear is more than just an undergarment - it’s an empowering fashion tool. Whether you prefer bold silhouettes or subtle elegance, modern shapewear can enhance your look and boost your confidence without compromising comfort.

Discover Veluna’s latest shapewear collections - crafted to celebrate every curve and empower every woman.